Virtual Inserts
Optimizing transactional documents to include one-to-one marketing
messages and take advantage of database-driven marketing initiatives
is a growing challenge for businesses seeking to get more out of
legacy business applications.
Today, mailing out a statement, bill or notice presents a valuable
opportunity to promote your company and cross- or up-sell products
and services. The challenge is adding value without rewriting or
transferring applications to new platforms or third party systems.
Emtex provides a simple, highly effective solution for enhancing
and extending the life of your legacy documents by incorporating
relevant marketing messages without making lengthy or expensive
changes to host applications.
With Virtual Inserts™ you can exploit the latest advances
in one-to-one communications and printing technology. You also can
easily and cost-effectively enhance legacy applications.
Key elements of Virtual Inserts
-
Add full color or full-page inserts - Replace
traditional hard copy inserts for finishing equipment with full
color, full page inserts at any point in a mail piece
-
Create conditional, trigger - based Virtual
Inserts Use data from a SQL database to add dynamic marketing
messages to existing documents
-
Emphasize key information - Highlight the
amount due or payment date on invoices and statements and change
text, images and entire pages
-
Personalize "Virtual Inserts" -
Add personalized customer name information to increase marketing
impact
Business Benefits
- Accelerate time to market - market new products and services
faster
- Eliminate pre-printed inserts and associated production and
warehousing costs
- Increase marketing impact - personalize each marketing message
- Reduce redundancy of marketing materials
- Increase relevance with rules based insertion of marketing messages
- Use existing communications to trial new marketing messages
- Minimize costly application rewrites
- Increase response rate with effective use of color
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