Emtex Virtual Inserts
Optimizing transactional documents to include one-to-one marketing
messages and take advantage of database-driven marketing initiatives
is a growing challenge for businesses seeking to get more out of
legacy business applications.
Today, mailing out a statement, bill or notice presents a valuable
opportunity to promote your company and cross- or up-sell products
and services. The challenge is adding value without rewriting or
transferring applications to new platforms or third party systems.
Emtex provides a simple, highly effective solution for enhancing
and extending the life of your legacy documents by incorporating
relevant marketing messages without making lengthy or expensive
changes to host applications.
With Emtex Virtual Inserts™ you can exploit the latest advances
in one-to-one communications and printing technology. You also can
easily and cost-effectively enhance legacy applications.
Key elements of Emtex Virtual Inserts
-
Add full color or full-page inserts - Replace
traditional hard copy inserts for finishing equipment with full
color, full page inserts at any point in a mail piece
-
Create conditional, trigger - based Virtual
Inserts Use data from a SQL database to add dynamic marketing
messages to existing documents
-
Emphasize key information - Highlight the
amount due or payment date on invoices and statements and change
text, images and entire pages
-
Personalize "Virtual Inserts" -
Add personalized customer name information to increase marketing
impact
Business benefits
- Accelerate time to market - market new products and services
faster
- Eliminate pre-printed inserts and associated production and
warehousing costs
- Increase marketing impact - personalize each marketing message
- Reduce redundancy of marketing materials
- Increase relevance with rules based insertion of marketing messages
- Use existing communications to trial new marketing messages
- Minimize costly application rewrites
- Increase response rate with effective use of color
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